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  • Francesca Cabiddu

    Francesca Cabiddu is a full professor at the University of Cagliari in Italy. Cabiddu has also served as a visiting professor at the BI Norwegian Business School and the University of Georgia. Cabiddu is a member of the Doctoral Committee and Coordinator of the PhD Business Administration Program at the University of Cagliari. She has also served as a member of the Evaluation Committee for PhD programs at other universities. Cabiddu has published several papers in academic journals on topics such as agile marketing, corporate sustainability, digital capabilities and value co-creation, and vale co-destruction.