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European Art Assets Observatory


Who we are

The European Art Assets Observatory is an initiative established as a unit of the “Institute for Transformative Innovation Research” (ITIR) at the University of Pavia in Italy. Our scope extends beyond national borders, with a particular emphasis on European countries such as Italy, France, and Germany.

What do we do

Our work revolves around a twofold perspective:

Strategic Management of Art Assets

We focus on leveraging art assets as drivers of competitive advantage, remarkable brand awareness, and sustainability practices. By strategically managing art resources, organizations can harness their potential to achieve long-term success and create a positive impact.

Governance and Measurement of Corporate Art Resources

We emphasize the importance of governance and measurement in corporate art asset management. To this end, we actively develop metrics and Key Performance Indicators (KPIs) specifically designed for art assets. Our approach considers both the intrinsic value of art and the value it generates for companies and their stakeholders. We adopt an Environmental, Social, and Governance (ESG) and ‘outcome-driven’ view to assess the impact of art assets.

In addition, we aim to foster a community of experts in this field, including companies, scholars, insurance services, consultants, and partners. We organize private workshops and retreats in exclusive venues to facilitate knowledge sharing, collaboration, and networking among members.

Our goal

The European Art Assets Observatory aspires to become an international point of reference for the study of the relationship between Corporate Art Assets Management (CAAM) and Environmental, Social, and Governance (ESG) targets.

We place a special emphasis on strategic management, reporting, and societal impact. Our focus extends to corporate resources such as art collections, corporate museums, cultural heritage buildings, and more.

Our partners

We are proud to collaborate with esteemed partners who share our vision and objectives. Our key partners include:

Our exploratory survey

Arte e iniziative culturali come risorse per la sostenibilità sociale” focuses on organizations that hold cultural artistic assets or promote cultural initiatives, particularly investigating their ability to measure and communicate the social and economic impact of their activities.

The study was carried out in partnership with ARTE Generali, Banca Generali, and Deloitte Private.

Find out more

If you have a professional involvement in the corporate arts field and find this topic compelling, we invite you to fill out the survey on this link. Your input will contribute to our ongoing exploration and understanding of the impact of art and culture in various contexts. If you are eager to gain insights into the preliminary results of our research, please do not hesitate to reach out to us. We are more than willing to provide you with an overview of our initial findings and engage in a constructive dialogue about the evolving landscape of corporate arts.

Contact us

For any inquiries or further information, please don’t hesitate to reach out to us.
We look forward to connecting with you and collaborating toward a better understanding of the role of art assets in driving positive change in society.